HELLO FROM EAU CLAIRE, WISCONSIN:

HELLO FROM EAU CLAIRE, WISCONSIN - city of big bottoms and small minds.

Friday, December 14, 2007

Favre's Sports Illustrated Cover, Article, Sell Out

The demand in Wisconsin for last week's edition of Sports Illustrated, which named Brett Favre as its Sportsman of the Year, apparently was sky high.

Karen Dmochowsky, an SI spokesman, said the edition sold out so quickly in Wisconsin that the magazine's publishers ordered up an additional 50,000 more copies. Those additional magazines will go on sale throughout the state on Friday.

Sports Illustrated's circulation nationwide is 3.2 million, and the magazine is printed in six plants around the country, including Quad/Graphics here in Wisconsin.

Dmochowsky said that it was somewhat unusual to order an extra press run. The last time the magazine did it was in 2001, when Dale Earnhardt died.

(an aside from yours truly)

This is absolutely the truth! I bought one copy the first day the issue came out. I decided that same evening, after reading the article, that I wanted a second copy. I went back to secure one and they were already out! Guess I better check again today on my way out of town.

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